It is time to ask ourselves: “What is news?” When a 
visitor stepped into an antique store, he asked: 
“What’s new?” His jocular query draws attention to 
the fact that we live in the age of the fake antique, 
which is itself a form of the replay. Is not “news” 
itself a replay in the newspaper medium of events 
that have occurred in some other medium, and does 
not this replay quality in reporting urge us to 
narrow the margin between the event and the 
replay? Does not this make us define news as “the 
latest?”

Marshall McLuhan, “At the Moment of Sputnik,” 
Marshall McLuhan: The Man and His Message ,